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28 Jul To do and not to do list for translating your quality web content

Any public or private business related to health – such as a medical agency, a pharmaceutical company, a health care centre, a nutrition clinic… should focus on a website for attracting more clients and improving its Internet reputation. But, it is not as easy as you may think, because there are many factors involved into such process: the most important one is the web content. A quality content is essential for your site.

The key is to translate the web content of your site. If you do the right thing, with the correct person, with a periodical frequency and in the appropriate way, your health business will undoubtedly grow and expand. So, here is a to do and not to do list that you must take into account for your site content.

What?

To do: you should request a human qualified translator to be in charge of your site content.

Not to do: do not use Google Translator or any other automatic translation machine, avoid them.

Who?

To do: a professional translator specialised in medicine and who perfectly knows the area should be in charge. A high background may be essential for choosing the right one.

Not to do: do not ask a friend who just speaks a little of such foreign language. There are more requirements as some SEO background; site content is key and is also part of the brand of your business.

How?

To do: with care and attention. A proofread can be useful.

Not to do: do not go for the most economic option because cheap can be costly. Note that you get what you pay for, so think about quality.

When?

To do: you should periodically create new web content. It depends on your business size, but at least try one weekly article. Concurrently, you should translate such content too.

Not to do: never forget about your web content. If you do not publish new articles, Google and other search engines will punish you on the Internet.

Why?

To do: you should do it all in order for your health business to have a good Internet presence and reputation.

Not to do: there is no excuse at all for not doing so with your web content. It all reflects quality and your business is at stake.